X Swimwear

X Swimwear was a custom swimwear line by Unreasonable Women that ran from 2015-2017. Women used the X Swimwear app to input their body measurements. We applied those to CAD and generated unique swimsuit patterns.

I realized that I am much better at developing technology than I am at running a direct to consumer company with all the social media and pop up trappings they entail.

We pivoted some of the X Swimwear technology to become Shimmy in 2017.